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filler@godaddy.com
Signed in as:
filler@godaddy.com
My experience began inside the Microsoft partner ecosystem, working closely with high growth companies across Europe, the Middle East and Africa. What I saw early changed how I think about business forever. The companies that created the most value were rarely the ones with the best technology alone.
The difference was almost always in how leadership made decisions, allocated capital and executed under pressure. Over time, I became less interested in software itself and more interested in what sits underneath business performance; how decisions are made, how accountability is enforced, where value leaks and where capital compounds. That perspective shaped everything that followed.
Today, I work with investors and business owners on the decisions that matter most, acquisitions, capital deployment, growth, succession and ownership transitions.

I worked closely with a select group among the 25 plus Microsoft business partners across my former territory in the Eastern Mediterranean, that scaled their capacity and extended Microsoft's reach to compete better against the mighty SAP & Oracle in that niche market.
That experience gave me something far more valuable than product knowledge.
It gave me proximity; I was close enough to see where businesses actually struggled, not in presentations inside real operations, I saw the same patterns repeatedly.
Customer experience suffered when growth outpaced execution; data became fragmented across teams; performance weakened when accountability became unclear while negotiations often exposed what businesses were truly worth.
Those years shaped four lenses that still guide how I evaluate businesses today:
customer experience where value is delivered, systems & information flow where decision quality begins, performance & accountability where execution either compounds or breaks down and negotiation where value gets priced. This is where I learned that business performance is rarely limited by ambition; it is limited by decision quality.
That perspective eventually led to my two most important operating engagements.

At Americana Group (a multibillion-dollar business), I worked alongside leadership during a critical period of exponential growth eventually leading to ownership transition (multi-family and sovereign-funds of ownership). Operating more than 70 factories and over 2,300 restaurants across 10 countries, the business had reached a scale where decision making had to evolve. I helped strengthen the decision support infrastructure that improved visibility, delegation, and executive decision quality across the organization.
At Xceed Contact Center, I worked during a period of rapid expansion as the company scaled multilingual service operations. The challenge was no longer growth alone; it was scaling without losing execution quality. I helped support key operating decisions across systems; performance and service delivery, establishing a professional services subsidiary that extended the COPC framework and standards beyond the wider region. That execution helped position Xceed as one of the region’s strongest customer experience platforms and ultimately contributed to winning Microsoft’s strategic support business.
These experiences reinforced something fundamental value creation rarely comes from strategy alone; it comes from disciplined execution supported by better decisions.

Over time, my perspective evolved, I became less interested in optimization for its own sake and more focused on what truly drives capital efficiency.
The biggest opportunities were rarely obvious from financial statements alone.
They were visible in execution, in operational leakage, poor information flow, weak accountability, and misaligned incentives.
That is what moved me to the other side of the table.
Today, I represent investors and business owners with a perspective built from lived operating experience.
Not theory, not financial engineering alone, real experience solving problems where execution and capital meet.
I work at the point where important decisions shape long term outcomes; capital deployment, business acquisitions, growth strategy, ownership transitions and exit & succession planning.
The goal is simple, help capital move with greater conviction because better capital allocation starts with better judgment and better judgment comes from understanding what truly drives value underneath the surface.
Americana represented a defining example of how scale creates both opportunity and complexity.
During a major ownership transition, I worked closely with leadership to maintain continuity and support execution through a highly complex period.
This involved collaboration with multiple global firms including Rothschild & Co, McKinsey & Company, Accenture and Boston Consulting Group.
My role was not simply supporting the transaction.
It was helping ensure the business continued operating effectively while ownership changed and transformation initiatives accelerated.
That experience deepened my understanding of what happens when capital, leadership and execution all move at once.
Role: Deal sourcing, investor relations and transaction execution
Transaction Type: Strategic sale
Sector: Telecommunications infrastructure
Investment Thesis:
Wireless infrastructure emerged as a highly attractive asset class due to recurring revenue, scalability and long term strategic value.
Strategic Insight:
Infrastructure assets with durable cash flow and high barriers to entry often command premium valuations during periods of accelerating demand.
Outcome:
Successfully supported execution of a strategic sale valued at approximately $180 million.
Role: Deal sourcing and transaction execution
Transaction Type: Portfolio acquisition
Sector: Information & Communications Technology (ICT)
Investment Thesis: The financial advisory for this transaction provided investors with immediate scale across multiple complementary technology and communications businesses. By consolidating the portfolio under a single ownership structure, the deal created opportunities for operational transformations that would strengthen market position, expand customer reach, and capture operational efficiencies across the group.
Strategic Outcome: The acquisition established a diversified ICT platform with exposure to multiple technology and communications segments. This strategic transaction positioned the portfolio for future growth through operational integration, scale advantages, and strategic expansion initiatives.
Role: Deal sourcing and transaction execution in the context of financial advisory.
Transaction Type: Majority growth capital investment.
Sector: Packaging & Manufacturing.
Investment Thesis: The growth capital aims to support revenue expansion while aligning ownership with a strategic investor, capable of facilitating long-term business objectives and operational transformations.
Strategic Outcome: The capital enabled continued growth and positioned the company to benefit from post-transaction operational and commercial synergies, enhancing its potential for strategic transactions.
Role: Financial advisory for capital raising and transaction structuring
Transaction Type: Primary capital increase with secondary shareholder restructuring
Sector: Telecommunications Infrastructure Services
Investment Thesis: This capital raise is designed to fund network expansion while simplifying the ownership structure and resolving legacy shareholder matters, ultimately facilitating operational transformations.
Strategic Outcome: Enhanced capital base, streamlined ownership, and improved positioning for the company’s next phase of strategic transactions.
Role: Financial advisory for capital raising and transaction execution.
Transaction Type: Growth equity complemented by bank financing.
Sector: FMCG
Investment Thesis: Focused on operational transformations, vertical integration, manufacturing expansion, and market share growth.
Strategic Outcome: Capital enabled in-house production capabilities and accelerated distribution scale across the region through strategic transactions.
Role: Deal sourcing and transaction execution in the context of seller-side representation.
Transaction Type: 100% equity acquisition.
Sector: Hospitality & Tourism, focusing on operational transformations.
Investment Thesis: Institutional acquisition of an established hospitality platform with strategic tourism market exposure, aimed at facilitating strategic transactions.
Strategic Outcome: Successful ownership transition to a sovereign wealth fund.
Role: Deal Sourcing & Transaction Execution
Transaction Type: Capital Injection & Majority Stake Sale
Sector: Leather Manufacturing
Investment Thesis:
The transaction was structured to attract a strategic investor capable of acquiring a controlling equity position while providing growth capital to support multi-stage operational transformations. The combination of fresh equity and secured financing was intended to accelerate capacity growth, strengthen operations, and position the business for long-term scalability through strategic transactions.
Strategic Outcome:
Approximately $15 million transaction involving a majority equity sale, capital injection, and secured financing package to fund the company’s expansion initiatives.
Role: Strategic Advisory, Operational Transformation & Capital Introduction
Transaction Type: Growth Capital Investment / Strategic Expansion / Strategic Exit
Sector: Technology Distribution & Logistics
Investment Thesis:
A founder led Moroccan IT distribution company had established a strong market position through exclusive distribution agreements with leading global technology brands including Microsoft, Canon, HP, Acer and Samsung. The business demonstrated strong revenue growth and market share expansion but required additional capital, operational scaling and strategic support to accelerate growth. Rising enterprise technology adoption across Morocco and North Africa created significant expansion opportunities for well positioned distribution platforms.
Strategic Outcome:
In 2011, a Spain based private equity firm acquired a 49% stake for approximately $22 million, providing growth capital to strengthen governance, expand distribution capabilities and scale operations. Value creation focused on operational improvements, market expansion and strengthening strategic partnerships. In 2015, the private equity firm successfully exited its investment through the sale of its stake to a Saudi based technology company and strategic Microsoft partner, completing a successful growth and exit cycle.
Role: Deal sourcing and transaction execution
Transaction Type: Platform investment
Sector: Healthcare Services
Investment Thesis: This transaction involved the creation of a specialized healthcare platform focused on acquiring and scaling premium medical centers, dental clinics and healthcare support businesses across the UAE. The investment strategy provided exposure to a fragmented but fast growing healthcare market, targeting middle and upper middle income segments through niche healthcare verticals including dental, rehabilitation, pediatrics and specialized outpatient care.
Strategic Outcome: The platform pursued a disciplined buy and build strategy across Abu Dhabi and Dubai, creating value through operational centralization, physician recruitment, procurement efficiencies and selective acquisitions. The transaction positioned the platform for long term growth through capacity expansion, operational integration and strategic scale, with targeted revenue growth from approximately $8M to $31M and EBITDA margins expanding from 18% to above 30%.
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