Experiences

Bas M. Basyouni is a strategic advisory executive with over 20 years of international experience advising high-net-worth investors, business owners, and investors across several countries. He founded Esconomy to provide a different kind of acquisition advisory — one that sits at the intersection of private wealth relationships, business strategy, and real operational experience. His clients include entrepreneurs, multigenerational families, and executives who expect conversations that go beyond conventional banking or portfolio management.

Esconomy was founded in California in 2013 and re-launched as an independent advisory platform in 2025 after Bas’s successful tenure as a Premier Banker at U.S. Bank, where he managed a $120M+ portfolio of affluent and high-net-worth investors in one of the nation’s most affluent markets. 

Today, Esconomy provides expert acquisition advisory services to a focused group of long-standing clients on alternative investments, commercial real estate, acquisitions, business restructuring, and long-term capital planning. Earlier engagements include supporting Americana Group through a $2.4B majority stake acquisition, advising a biotech investor group on global strategy, and serving as Corporate VP of a private equity-backed food company — leading capital raising, expanding production, and securing catering contracts with major hotel chains and airlines.

In 2004, Bas co-founded The New Consultants (TNC) in Dubai to assist technology companies and Microsoft partners in scaling operations and competing with enterprise leaders like SAP and Oracle. TNC evolved into a regional consulting platform that also offered acquisition advisory services to high-net-worth investors and CEOs across multiple markets. 

Between 2007 and 2012, Bas led a long-term engagement with Americana Group — building its customer service organization from the ground up, introducing KPI-based performance systems, and overseeing the transformation of customer experience across the business. At its peak, this engagement supported approximately 100,000 daily transactions across 9 countries and 1,700+ representatives.

Recruited by Microsoft’s international team to lead regional ERP and business solutions channel growth across the East Mediterranean, Bas focused on acquisition advisory to enhance strategies for high-net-worth investors. He trained and empowered Microsoft Partners to effectively compete with global enterprise software providers, culminating in one of the largest Microsoft Business Solutions licensing transactions in the region — a $2M Great Plains agreement with a major telecom operator. Additionally, he collaborated with USAID to expand partner implementation capacity in developing markets.

Bas began his career as Sales Lead at Pyramid Technology in Cairo, where he was responsible for pitching, negotiating, and closing enterprise technology deals across software licenses and implementation services. He built and managed a telesales and marketing unit to support his direct sales team, coaching them in solution selling and deal execution, which was instrumental in his later role in acquisition advisory for high-net-worth investors. 

Under his leadership, the team closed high-value contracts with global firms including Vodafone, British Gas, Maersk, and IFS UK. In under a year, Bas closed approximately $950,000 in new business — establishing an early track record in enterprise sales and client relationship management that continues to inform his advisory work today.

From 1998 to 2000, Bas served as a Sales Account Executive at D&B Software in Dubai, where he consistently exceeded targets through disciplined pipeline management, strategic product positioning, and hands-on account development. In his second year, he surpassed a $6M annual sales goal by closing software license and implementation contracts with major regional clients, which laid the groundwork for his future in acquisition advisory. This experience deepened his ability to understand complex client needs, navigate long enterprise sales cycles, and deliver tailored solutions—skills that remain central to how he advises high-net-worth investors and business owners today.