Founder & Principal, Esconomy

With a career spanning sales, business development, and executive leadership—including managing departments within multibillion-dollar organizations leading over 2,000 employees—Bas brings a unique blend of operational expertise and strategic vision. His track record includes exceeding multi-million dollar sales targets, leading international teams, and driving high-impact growth across industries. Combined with his experience consulting and investing in diverse private ventures, Bas offers a rare, well-rounded perspective that allows him to effectively advise ultra-high-net-worth investors. Whether navigating private equity opportunities, structuring limited partnerships, or evaluating strategic business decisions, his hands-on background gives him the credibility and insight to help clients grow and protect their wealth through alternative investments and long-term strategies.

From 1998 to 2000, Bas served as a Sales Account Executive at D&B Software in Dubai, where he consistently exceeded performance targets through strategic product positioning, lead qualification, and a strong focus on client service. In his second year, he surpassed a $6 million sales goal by successfully pitching, negotiating, and closing software license and implementation service contracts. This achievement was driven by his hands-on approach to account management, detailed prospect engagement, and disciplined sales pipeline execution. His success in enterprise software sales during this period cemented his ability to understand complex client needs and deliver tailored solutions—skills that continue to inform his approach to advising business owners and investors today.

Bas began his leadership journey as Sales Lead at Pyramid Technology in Cairo, where he was responsible for pitching, negotiating, and closing enterprise technology deals involving software licenses and their related implementation services. He created and managed a telesales and marketing call center to support his direct sales team, mentoring them in solution selling and deal execution. Under his direction, the team closed high-value contracts with global firms such as Vodafone (Loyalty CRM), British Gas (SaaS for remote operations), Maersk (payroll systems via IFS UK), and Industrial and Financial Systems. In less than a year, Bas closed approximately $950,000 in new business, setting a strong foundation for his future in enterprise sales, strategic leadership, and investment advisory.

Recruited by Microsoft’s international HR team to support the regional growth of its ERP and business solutions portfolio. In this role, Bas trained and enabled Microsoft Partners across the East Mediterranean to effectively compete with global enterprise software providers like SAP and Oracle’s Siebel CRM. He played a strategic role in scaling partner capabilities in software-as-a-service (SaaS) sales, earning recognition for managing and closing the largest Microsoft Business Solutions license deal in the region in 2003. Notably, he closed a $2 million Microsoft Great Plains licensing and services agreement for a telecom operator through a regional partner. He also collaborated with USAID to expand partner implementation capacity in developing markets, supporting broader U.S. commercial interests in the region.

Bas cofounded The New Consultants (TNC) to help tech startups and Microsoft partners scale operations, improve talent strategy, and compete with enterprise software leaders like SAP and Oracle. What began as partner support during his tenure at Microsoft evolved into a consulting platform serving investors and CEOs across the region.

Under TNC, Bas advised one of Microsoft’s fastest-growing Business Solutions partners, guiding strategy, sales, and marketing—leading to a top global award from Microsoft. Between 2004–2006, TNC launched Xceed Professional Services, delivering contact center solutions and COPC certifications, and closing three major accounts. From 2007–2012, Americana Group engaged Mr. Basyouni to optimize its customer experience across all touchpoints. Bas led the creation of a customer success department and introduced a KPI-based performance system, transforming customer engagement across the business.

In January 2013, Esconomy was registered in California to advise a biotech investor group on global business strategy. Between 2014 and 2016, Bas supported Americana Group (a former TNC affiliate) through a $2.4 billion majority stake acquisition. He was later contracted to support a company-wide transformation effort, having previously helped build its customer service organization from 2007 to 2012.

In 2015, Esconomy completed a private equity transaction involving a frozen food company. Bas joined the board and served as Corporate VP, where he led capital raising efforts, expanded production capabilities, and secured catering contracts with top hotel chains and airline providers.

Today, Bas advises ultra-high-net-worth family offices on alternative investments in private equity, real estate, and limited partnerships. This role evolved from his work with affluent clients in Rancho Santa Fe, San Diego, and his licensure under Series 6 & 63. His background in operations, strategic advisory, and investment execution gives him a distinct edge in helping clients navigate complex growth and capital decisions.